I'm afraid I didn't find this at all helpful. From 0:43 to 1:24 - It's quite a leap to go from finding someone tweeting about how hot their office is, to actually convincing that individual to write an entire blog entry about it, AND include a link to your client's website, AND to tell their friends to retweet it. What could possibly motivate the individual to do any of that? No wonder your client couldn't roll it out. It wouldn't work. And you think you could get 50 people to do all that?