Google's Advice On How Brands Can Leverage Social Media
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Envoyée le dimanche 01 juin 2008 22:43:46 par theopenroom
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Dr. Vinton G. Cerf, "The Father Of The Internet" and VP, Chief Internet Evangelist for Google shares with OgilvyOne Singapore on how brands can tap into the social media phenomenon.
For more enquiries, email socialmedia.apac@ogilvy.com
It seems someone defines it as Social Advertising. Well, B2C Advertising looks becoming easier, but the missing point is word of mouths maximally work 30 % on traditional advertising. Basically, if your product get word of mouths 30% while you lauch an advertising campaign. "you just waste your money and time". That, I suppose, Nike now does not do any traditional advertising. Now, they just try to create opinion leaders for the word of mouths or social advertising. I think this is harder to do.