Charlie, I Like your philosophy about the copy having to be all about the client. What's in it for the customer. If more people wrote that way, they would be much more successful.
Thanks
Hi Charlie
Thanks for doing the video, and thanks to ETR for all the great content!
I'm guilty of what you're saying, and I love how you gave the great example of the carwash as the correct way. I've read this kind of thing for years, Video really seems to make it stick! Finally something worth watcing on YouTube :)
Thanks, best wishes for 2009, its goin to be a Great year!
Carlin in Seattle