Excellent advice. I just wanted a video that stressed the importance of knowing the language and thoughts of your prospects before writing anything. But this helped a lot. Thanks
You certainly pack plenty into the three minutes or so you're 'on air'! As an English copywriter, I've been back through your video several times and I must say it's refreshing that strong copywriting points are brought to life in this way. Of course, it helps when one is as telegenic as Suzanne!
A killer copywriter wanted to start using Youtube so she wrote the greatest scripts and got started. However the emotion and punch didn't carry over because she forgot to look into the camera and engage the viewer ;-)
GREAT LESSON!
Suzanne,
Thanks for providing real life, timely copywriting tips. Just thinking about how I can show don't tell is helpful. If I paint a picture, provide benefits and be specific. Writing can be easier with real live examples. Thanks for the power.